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List Price: $219.99

Sale Price: $199.94

Availability: Usually ships in 1-2 business days

One touch. That's all it takes to get easy-access to all the advanced features of the PiranhaMAX Series fishfinders. Fish ID+, fish alarms, depth alarms, zoom and more-and start putting more fish in your livewell. Transflective color displays ensure you'll see more onscreen, even in direct sunlight. Simplicity and performance-that's what's made the PiranhaMAX a #1 choice among anglers. The PiranhaMAX 180 features a TriBeam sonar, 240 Vertical pixels and 8 level Greyscale.

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List Price: $199.99

Sale Price: $218.99

Availability: Usually ships in 24 hours

Outstanding performance and incredible value come together in the Humminbird 570. See everything on the 5" monochrome display with 640 vertical pixels for a crystal clear view. With a screen that size, it's easy to take advantage of the versatile DualBeam Sonar with exclusive Humminbird SwitchFire technology, sensitive enought to track a jig down to 70 feet and seperate fish as close as 2.5" apart. You can also enable Humminbird's Fish ID+ target identification system to convert sonar returns into easy-to-read icons. Get all this technology in a convenient in-dash mount, or use our Tilt &....

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List Price: $119.99

Sale Price: $119.69

Availability: Usually ships in 1-2 business days

One touch. That's all it takes to get easy-access to all the advanced features of the PiranhaMAX Series fishfinders. Fish ID+, fish alarms, depth alarms, zoom and more-and start putting more fish in your livewell. Clear Edge Greyscale displays ensure you'll see more onscreen, even in direct sunlight. Simplicity and performance-that's what's made the PiranhaMAX a #1 choice among anglers. The PiranhaMAX 150PT features a single beam sonar, 160 Vertical pixels and 4 level Greyscale. This model comes with a soft-shell carrying case, suction cup transducer, integral cable storage and a 7Ah battery and charger so you won't miss a....

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List Price: $329.99

Sale Price: $319.99

Availability: Usually ships in 1-2 business days

The ICE 345c has everything you need for a day on the hard water. Dual Frequency Sonar and three color palettes put you way ahead of the competition. These features combined in a soft-sided carrying case with a battery included will keep you on the fish all day long.

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List Price: $329.99

Sale Price: $313.24

Availability: Usually ships in 1-2 business days

The Humminbird 345c Portable is designed for those who demand top-of-the-line technology, but don't have space for a bigger fishfinder. With oceans of new features, the 345c Portable performs way beyond its size, and is right at home in the most extreme fishing conditions. The color display is available with exclusive SwitchFire technology, so you'll get the most out of the DualBeam Sonar that gives you wide coverage with the best picture of the bottom. It's powerful sonar technology built into a pint-size package. With internal GPS and built-in UniMap you'll be able to pinpoint your....

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List Price: $323.71

Sale Price: $249.95

Availability: Usually ships in 1-2 business days

FishEasy 350C PortableCompact Color FishfinderComes with Porta-Power Pack case and portable 200 kHz Skimmer transducer with suction-cup mounting bracket (batteries not included).Astounding daylight color and fishfinder performance in this incredibly affordable compact package exclusively from Eagler! New, brighter 3.5" diag. 320Vx240H pixel, 256-color, active matrix TFT display is now even more viewable even in direct sunlightCOLORLINET™ feature improves target definition and defines bottom composition Adjustable ping speed and automatic HyperScroll™ features display fish targets at higher boat speeds High-speed screen updates Sealed and waterproof with mfrs. full one-year warranty

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List Price: $499.99

Sale Price: $415.52

Availability: Usually ships in 24 hours

Humminbird is taking ice fishing out of the ice age with the new ICE Series. Combining trusted flasher technology with innovative features, the ICE Series puts all the information you need right at your fingertips. Extreme-temperature LCD technology instantly finds and report the lake bottom, setting the flasher scale automatically--no guesswork involved. Fully adjustable zoom lets you see any part of the water column in full detail. Add a Dual Beam sonar and customizable target line and you have the hottest thing on the ice. There is no question: Humminbird's ICE Series flasher is simply, clearly, better.

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List Price: $999.99

Sale Price: $881.56

Availability: Usually ships in 1-2 business days

The ICE 55/385ci Combo takes Humminbird icefishing innovation to new depths, coupling the industry's most advanced ice flasher with a GPS-powered display that supports LakeMaster cartography. The included ice transducers let you fish two holes simultaneously. The ATV Bracket lets you attach your 385ci Combo to an ATV or snowmobile for easy lake navigation.

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List Price: $399.99

Sale Price: $349.99

Availability: Usually ships in 1-2 business days

Humminbird is taking ice fishing out of the ice age with the new ICE Series. Combining trusted flasher technology with innovative features, the ICE Series puts all the information you need right at your fingertips. Extreme-temperature LCD technology instantly finds and report the lake bottom, setting the flasher scale automatically--no guesswork involved. Fully adjustable zoom lets you see any part of the water column in full detail. Add a Dual Beam sonar and you have the hottest thing on the ice. There is no question: Humminbird's ICE Series flasher is simply, clearly, better. The ICE-45 features a 526 segment 3-color....

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List Price: $299.99

Sale Price: $276.74

Availability: Usually ships in 1-2 business days

Humminbird is taking ice fishing out of the ice age with the new ICE Series. Combining trusted flasher technology with innovative features, the ICE Series puts all the information you need right at your fingertips. Extreme-temperature LCD technology instantly finds and report the lake bottom, setting the flasher scale automatically--no guesswork involved. Fully adjustable zoom lets you see any part of the water column in full detail. Add a Dual Beam sonar and you have the hottest thing on the ice. There is no question: Humminbird's ICE Series flasher is simply, clearly, better. The ICE-35 features a 526 segment 3-color....

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